Most financial advisors believe greater clarity is needed to help retail customers distinguish between advice and guidance in the market, according to research by Aegon UK (Financial Advice Bristol).

A survey conducted by Censuswide, found that 86 per cent of respondents held this view, while more than half of the 200 advisers questioned for the poll felt the need to educate prospective clients about the differences between the types of advice available.

The survey findings were unveiled by Aegon UK in response to the Financial Advice Market Review. Defining different “advice” services in consumer, not regulatory terms and improving the cost effectiveness of full advice, including through tailored regulation for focused advice are among the list of four priorities Aegon UK has outlined for what it wants to see emerge from the review.

Steven Cameron, regulatory strategy director at Aegon UK said: “There is no silver bullet to closing the advice gap, but we believe an excellent starting point would be to address the widespread customer confusion around the differences between advice, personal recommendations and guidance”.

“We need to develop clear intuitive definitions that truly resonate with customers, rather than being designed by regulators for compliance technicians”. In a separate study, conducted by OnePoll, 65 per cent of a sample of 2,000 UK adults believed it was their responsibility to determine whether advice may be helpful.


Financial advice Bristol

If you would like to speak with one of our Independent Financial Advisors and potentially receive financial advice, please contact us on 0117 923 7652. We are based in CliftonBristol but we are happy to service clients from across the UK and we provide free initial meetings at our client’s convenience.

Churchill Wealth Management Limited is located at 13 Alma Vale Rd, Bristol BS8 2HL, United Kingdom.

About Us: Churchill Wealth Management is a team of independent financial advisors/financial advisers (IFAs) based in Clifton, Bristol. We provide independent financial advice, including pension advice, investment advice, inheritance tax planning and protection/insurance advice.