Big name brands with no connection to financial services are looking into distributing investment products, according to chief executive HSBC Global Asset management but not for these firms to offer Investment Advice Bristol.

Andy Clark said brand would be an important factor in the expansion of asset management to the mass market.

He added: “There is probably not a big brand in asset management. People might have heard of names such as Fidelity, but there is real space for a trusted brand. I think we will see non-financial services brands start looking closely at this”.

He revealed HSBC has talked to mobile phone companies who were interested in offering investment products, and had had “interesting conversations” with retailors about how they can distribute funds”.

(FTAdviser, March 2016)

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